Strictly Business- Master Marketing Methods

YoloArts is hosting a “Master Marketing Methods” workshop for artists from 10 a.m. to 3 p.m., tomorrow, Saturday, at the Erwin Meier Administration Building (625 Court St., Woodland).

“There are a million ways to market but you don’t have to spin your wheels trying to do them all,” reads the description for the event. “This session will help artists develop strategies for their unique offerings, in less time with more success.”

Takeaway skills include: choosing goals that fit; artist branding; creating and distributing marketing materials; optimizing your website, email list, and social media; evaluating the success of marketing efforts.

The workshop is taught by Michele Alexander, a social benefit entrepreneur, who has provided guidance to more than 100 nonprofits, community initiatives, professional artists, and creative start-ups over the last 16 years.

YoloArts is able to offer this Professional Development series for artists, arts organizations and artisans with support from a Creative California Communities grant from the California Arts Council.

The workshop costs $35. Register at yoloarts.org.

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