Arts Marketing


YoloArts 2017 Professional Development offerings will provide tools to bring your unique vision and brand to market. A six-part series, artist, arts organizations and artisans can pick and choose the workshops or panels that meets their marketing needs.

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Master Marketing Methods

Feb 25
There are a million ways to market but you don't have to spin your wheels trying to do them all. This session will help artists develop strategies for their unique offerings, in less time with more success.

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Public Art Commissions

Mar 20
Navigating the complex world of public art commissions can be challenging. Learn directly from regional experts and successful artists in an engaging evening panel.


Acquire An Audience

Apr 8
Increase the impact of your art by understanding and engaging your audience.

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Make Friends with the Media

May 9
Tell your own story and generate publicity by serving as a resource for media professionals. An interactive evening panel provides a chance for you to create new relationships and learn directly from the experts.

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Get Galleries and Sales

May 20
Explore opportunities to increase exposure and generate more revenue by partnering with galleries and retail outlets.

This workshop series is taught by Michele Alexander, a social benefit entrepreneur, who has provided guidance to 100+ nonprofits, community initiatives, professional artists, and creative start-ups over the last 16 years.

This project is funded in part by Creative California Communities, a grant program of the California Arts Council.